Emma & Tom’s appoints new National Business Manager – Retail

Emma and Tom’s has appointed Peter Jaeger as National Business Manager – Retail to help drive visibility and sales across all major retail channels.

Jaeger brings over 30 years of experience in the FMCG and health and wellness space. In this time, Jaeger has built a strong commercial understanding across multiple channels but also an understanding of the importance that the ‘better-for-you’ and ‘healthy foods’ categories play in people’s lives.

Jaeger said that he was attracted to the role due to Emma and Tom’s being very much like a family built on trust and respect with a positive approach to business.

“Their philosophy is ‘Look After Yourself’, and this means not only yourself nutritionally, but also in supporting the Australian farmers who grow the fresh produce for them. They are also committed to looking after the planet generally, through sustainability and caring for the environment, and are a Certified B Corporation.

“They are also 100 per cent committed to doing whatever it takes to get the job done and their products into the hands of consumers.”

Emma and Tom’s is a Australian owned and operated company that has been around since 2004, producing healthy, nutritious, and minimally processed juices and snacks. The products are made free from preservatives, artificial flavours and colours, and are also made with kids’ healthy eating habits in mind.

Jaeger said his new role will be focused on driving visibility and sales across al major retail channels including P&C and supermarkets.

“This will be through developing strategies for promotion, range, category development, and product innovation. What is also vitally important is building on the great relationships already in play and continuing that great record of service and support for their retail partners.

“I hope to build the reach of the business across all food channels, through developing strong partnerships with retailers and providing great product and category insights, service, and support.”

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