Coles releases Harry Potter, Fantastic Beast collectables

Coles has released Magical Builders, a collectible campaign of over 30 Harry Potter and Fantastic Beast characters.

From Wednesday 6 July, customers will receive a free Coles Magical Builder character with every $30 spent in one transaction at Coles supermarkets, Coles Online and Coles Express. There are more than 30 characters to collect including five special edition characters, and they are all made using recyclable, plastic free, 100 per cent FSC certified cardboard.

Lisa Ronson, Chief Marketing Officer at Coles, said they are thrilled to be working with Warner Bros Consumer Products to create an Australian-first collectible campaign.

“We wanted to find an interactive and sustainable way for customers to have fun and that will appeal not only to kids, but guests of all ages. We know that Australian fans have been waiting for a Wizarding World collectable campaign like this for a long time, so we are very excited to work with Warner Bros. to bring Coles Magical Builders to life.”

Damian Paull, CEO of Forest Stewardship Council, said FSC is proud to partner with Coles in bringing to life their forest-friendly FSC certified Magical Builder characters.

“Together, we bring about positive change by providing forest-friendly alternatives to plastics. The Magical Builders range is made with responsibly sourced FSC®-certified materials, helping to protect our forests for future generations.”

Keen collectors and fans can bring their characters to life through recyclable plastic free play kits inspired by their favourite Wizarding World settings such as Hogwarts castle, Quidditch pitch, or by constructing a Platform 9¾ and a Hogwarts Express.

Andrew Bromell, Vice President, Warner Bros. Consumer Products ANZ, said they’re always looking for unique ways to bring the Wizarding World to fans in Australia and working with Coles on the Magical Builders program was such an impactful way of doing so.

“The magic of the Wizarding World remains strong in Australia with fans loving the recent release of Fantastic Beasts: The Secrets of Dumbledore in theatres and Harry Potter and the Cursed Child stage play in Melbourne.”

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