Mars Wrigley has unveiled its latest innovation to hit the confectionery aisle with Maltesers debuting a global first caramel flavour.

The caramel infused crunchy malt centre is housed in Maltesers’ signature milk chocolate, with the caramel oozing with complexity and bursting with toffee notes.

With caramel being one of the most popular confectionery flavours, Mars Wrigley is confident that this new flavour variant is sure to create some excitement.

Designed and made locally in Australia at Mars Wrigley’s innovation hub located in Ballarat, the product plays to the popularity of caramel and milk-chocolate and is the latest locally driven consumer-led product innovation for the brand.

Available from July across supermarkets and convenience stores nationwide, Maltesers Caramel retails for $4.50.

To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.

Leave a comment

Your email address will not be published.