Communications sales set for double boost

Communications represent a valuable revenue stream for the convenience channel, accounting for 8.3% of sales* – or $321 million p.a.*. As such the importance of keeping abreast of the latest product offerings cannot be understated. Consumers are increasingly looking to convenience stores as a reliable destination for telecommunications products – from top-ups to handsets.

With Boost Mobile, stores are able to offer their customers access to great value plans, big data and the latest handsets.

Boost Mobile will also be providing its customers with access to 4G data speeds beginning at the end of September. They will be the first non-Telstra brand to have 4G on the Telstra mobile network. The announcement coincides with the launch of a new device, designed to make full use of the faster speeds available, in the Boost Alcatel Quatro 4G.

4G is the fourth generation of mobile telecommunications technology, succeeding and used alongside 3G. Boost customers will access 4G on the Telstra Mobile network which uses the 1800MHz and 700MHz bands, depending on device capability and location. To access the full 4G footprint, devices need to support both these bands. Enter the Alcatel Onetouch Quatro 4G handset.

boost phoneThe new device boasts impressive features at a recommended retail price of $99 including:

  •   4.5” display
  •   5MP Camera Rear, VGA Front
  •    1.2 GHz Quad Core Processor
  •   8GB Internal Memory, exp to 32 GB

Customers can also bring their own 4G device to Boost provided it’s compatible with the network and enjoy the faster data speeds.

Customers will have access to the largest 4G coverage area of any mobile network in Australia. Typical download speeds for Boost customers with 4G compatible devices when in coverage areas will be from 2 to 50Mbps and typical upload speeds from 1 to 10Mbps.

(* Source: IRI-Aztec MarketEdge P&C – 6 Months to 30/06/2015 as quoted in the AACS Mid Year Report 2015)

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