The latest player to enter the popular coconut beverages category, Cor de Coco, has launched a national, multi-channel promotional campaign this month.
Cor de Coco is a naturally flavoured, healthy and allergen friendly beverage made from coconuts and 100 per cent Arabica bean cold extracted coffee.
Packaged in glass bottles, Cor de Coco is available in three flavours: Coconut Double Shot Espresso, Coconut Mochacinno and Coconut Vanilla Latte.
Cor de Coco products are currently available in more than 40 EzyMart stores, with availability expected to expand over the coming weeks.
Radio ads are now live on air on Triple M and Today FM as part of the campaign, and the Cor de Coco street team is hitting the streets to give away free products as part of the company’s local activation plans.
Stores have been provided with a range of promotional material including fridge decals and shelf wobblers and are supported by on shelf merchandisers and an in-store sampling program.
While it is early days for this new beverage, Cor de Coco told C&I Week it is anticipating strong convenience sales and is looking forward to presenting to convenience retailers at this year’s C&I Expo.
Cor de Coco will be exhibiting at the C&I Expo in Melbourne on August 17 and 18, 2016 and are offering retailers an exclusive case deal from now until the end of the Expo.
Retailers wishing to view the latest convenience products can register for free entry to the C&I Expo which will run from 12pm to 5pm on Wednesday, August 17 and Thursday, August 18 at Melbourne Exhibition and Conference Centre.
To contact Cor de Coco, email:firstname.lastname@example.org.