Dare Iced Coffee has teamed up with suicide prevention charity R U OK? in a three year partnership to tackle mental health.
The brand has said they hope the partnership with help Dare drinkers to identify when someone in their life may be struggling and to arm them with the tools to open up conversations around mental health.
The deal will see 5,275,000 Dare 500ml core packs branded with the R U OK? labelling, reminding drinkers to check in with their mates and family in the lead up to R U OK? day on September 10.
These will be available in convenience stores and supermarkets from August 17, in states where Dare 500ml is sold.
The packs will feature the R U OK? branding on the front, while the back will show four steps on how to start these conversations with loved ones: ask U R OK?; listen; encourage action; check in.
Lion Dairy & Drinks Managing Director Kathy Karabatsas said it was an important message to share with the community.
“R U OK? aims to start life-changing conversations and create a more connected world. Dare has always been known for saying a ‘Dare Fix’ll Fix It’. But the truth is, a Dare fix can’t fix many of life’s challenges. But, thankfully, a conversation could,” Mr Karabatsas said.
“We are extremely proud to partner with R U OK? and we hope that we will be able to encourage more people to start meaningful conversations with their mates and family.”
R U OK? CEO Katherine Newton said the partnership would allow the charity to reach more Australians and spread the message, which she said was especially important given how tumultuous and challenging the year has been for many.
“2020 has been a challenging year for many, making it even more relevant for us to stay connected and, for those who are willing and able, offer support to those around us,” said Ms Newton.
“Encouraging Australians to make a mental note to check in with a mate and take a look at the tips on how to open a conversation, may just be the start of a meaningful conversation, and we know that an authentic conversation has the potential to positively change a life.”
Dare will also support the campaign through its social pages, online videos and high-profile sponsorships with football clubs, such as AFL’s St Kilda Saints.
Kathy said as part of the three-year agreement, Dare would also provide support to the cause across its social, online video and high-profile sponsorships with football clubs including St Kilda. The Saints will also share RU OK? messaging across its social media platforms.
If you or someone you know needs help, contact Lifeline on 13 11 14 or visit R U OK?