Limited edition flavours have long been a strength for V, they are the dominant force when it comes to flavours with over 50% share in this space. The most recent release, V Bling was a huge hit and the biggest flavour NPD of 2017.
The V team are at it again with a new flavour that launched the on 23rd April and this one looks set to be even bigger! That’s because V has ‘supercharged’ the flavour by teaming up with superhero, Deadpool to celebrate the release of Deadpool 2.
The sweet and sour flavour tastes great and is sure to grab shoppers attention with support from the character who features prominently on pack.
Frucor brand manager Chris Henbrey said: “We are expecting this to be one of the biggest flavours we have ever produced on V”.
“It ticks all the boxes for taste and having Deadpool on pack will really grab people’s attention. The first Deadpool movie was the 3rd biggest grossing of 2016, this tells us it has a really broad appeal so ultimately will resonate with a broad range of shoppers,” Mr Henbrey said.
The flavour is available in 250ml, 500ml and is supported by the Deadpool support package which totals over $4.5million.
Speak to your local Frucor rep about ranging today 1800 237 727.