For those consumers craving a bold snacking experience, Doritos Burn Corn Chips are returning to supermarket shelves across Australia.
Launched originally in 2011, the spicy chili flavoured corn chips developed a loyal following of consumers who have regularly requested the product’s return.
Doritos Burn is available in a 150g pack size and will be initially ranged exclusively in Coles supermarkets.
A campaign on digital and social channels will support the launch along with in store and catalogue activity to help ‘fire up the fans’ this footy season, partnering with the recent launch of Smith’s Hot Wings.
Sheri Juchau, senior marketing manager, said: “We are delighted to announce the return of Doritos Burn. It’s our most requested flavour on social media and is sure to ignite consumer excitement and category growth again this year.”