Doughnut Time has launched a national partnership with Ampol Foodary that will see its doughnuts sold at over 500 Ampol stores across Australia.
The partnership will see Doughnut Time expand from 67 Ampol locations to 500, with customers in the Northern Territory, Western Australia, South Australia, ACT, and Tasmania, able to experience its products in store for the first time.
James Willis, who founded retail private equity fund Ellerfax and took control of Doughnut Time – Supermarket and Convenience in 2020, said this was a landmark deal for the Queensland business.
“Doughnut Time’s expansion into all Australian states and territories is a major milestone, positioning Doughnut Time as Australia’s fastest growing doughnut brand.”
Doughnut Time is the first Australian retail brand to have partnered with an Australian fuel and convenience store business on this scale.
Kate Thomson, Executive General Manager of Retail Australia at Ampol, said the national expansion was an example of Ampol supporting local business.
“After a successful rollout last year in Victoria, we are excited to increase our bakery offering of this proud Australian brand, Doughnut Time.
“The initial customer sentiment of Doughnut Time in Victoria was overwhelmingly positive, and we look forward to seeing this replicated across the country.”
Doughnut Time has the capability to produce over 8000 handmade doughnuts an hour, ensuring Ampol customers will never be left wanting.
Available flavours include Original Glaze, Strawberry Sprinkle, Chocolate Sprinkle, Caramel, Jam Doughnut and Chocolate Custard.
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Exciting to see Doughnut time go out across Ampol outlets – there is one not far from me, I will mosey down and try one. Congratulations