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One of the most hotly contested areas in the Impulse segment is the beverage fridge. With so many new beverages launched weekly, how does a consumer choose a refreshing, quality option?

A company that knows full well the balance between refreshment and quality is Tru Blu Beverages (TBB). A 100% Australian owned company, TBB has developed a fine reputation of great beverages such as Waterfords, Wicked and Pub Squash.

TBB recently launched a sophisticated range of premium 330mL glass beverages, named ‘Riviera’. Riviera started with a simple idea: to make the best tasting sparkling drink on the market, however, not content with taste alone, TBB took it a step further and created a ‘better-for you’ range. Combining organic juice and natural flavours, TBB created a range that ticks many of the health boxes that modern, discerning consumers are looking for.

Next, TBB wanted to ensure that all the trending flavours were catered for – Pomegranate Blueberry, Mango Elderflower, Tahitian Lime, Wild Passionfruit, Pink Grapefruit and Spicy Ginger Beer. This diverse, mouth-watering range means that there’s a flavour to suit every palate. Furthermore, with a name like Riviera, it’s not hard to visualise the beautiful French or Italian coastline whilst enjoying every mouth-full! Riviera captures this through its luxurious graphics which send your senses to the Mediterranean!

With a RRP of $2.99, Riviera is currently ranged through cafes, delis and selected P&C. TBB has developed an integrated marketing program involving Social Media, In-store POS and Retailer Assistance Programs, to maximise the potential of this great range. To find out more about Riviera and how you can reap its benefits, please call TBB on (02) 9912 6700.

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