Farmers Union releases merchandise

Farmers Union Iced Coffee (FUIC) is South Australia’s iconic beverage. The carton should be on the SA flag. Until that happens, we’ve got the next best thing.

This June, South Australia’s favourite drink will become South Australia’s favourite shirt with the launch of FUIC Gear, a range of stylish, no-nonsense streetwear.

Like Jimmy Barnes sing – a – longs, tucking into a pie floater, or meeting a mate at the Mall’s Balls, nothing says South Aussie pride like downing a Farmers Union Iced Coffee and nothing shows you’re a FUIC fan like kitting yourself out in FUIC Gear.

Forget ‘all the gear and no idea’, this fresh new apparel range will make Rundle Mall your runway with a collection of on-trend logo tees, casual caps and branded hoodies, all repping Adelaide’s iconic Iced Coffee. When it comes to SA streetwear, it’s FUIC Gear or it’s nothing.
From vintage vibes to the soon-to-be-a-classic carton t-shirt, the range is available in both men’s and women’s styles with prices starting from $35, and nationwide delivery available.

All the products in the range rock the iconic FUIC logo or carton that South Aussies have come to know and love, but you can choose how much FUIC you want to flash with a variety of styles and cuts available. The range is proudly South Australian just like FUIC’s famous iced coffees and is all printed in SA.

“Whether it’s creating DIY carton costumes, or building their own FUIC fashion, fans of Farmers Union Iced Coffee have been crying out for a way to share their love of this iconic brand, and we’re excited to be able to give them this with the FUIC Gear range” said Darryn Wallace, Director of Marketing and Innovation at Lion Dairy & Drinks.

“We’ve seen the love affair South Australians – and interstate Adelaideans – have with Farmers Union Iced Coffee, and are proud of how truly legendary the brand has become for its dedicated customers.  Drinking a FUIC is part of many Aussies’ daily routines, and now these fans can look the part too by kitting themselves out in their favourite brand with FUIC Gear.”

Available for a limited time only, this ice-cold streetwear will be red hot so be sure to get in quick to kit yourself out in your FUIC Gear finest.

Grab your gear from, or hit up the FUIC Gear pop-up shop from Friday 28 – Saturday 29 June 2019 in Rundle Mall to try the range out in the flesh. To stay ahead of the trends and be the first to know about fresh gear drops, promos, and special offers, sign up at

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