Finish has launched a national campaign to increase awareness of the level of water being wasted in the average Australian home due to the handwashing of dishes.

The campaign premiered nationally across TV and OLV this week and shows that around 200 litres of water could be saved per week through using a dishwasher.

Saurabh Jain, Marketing Director at Reckitt Hygiene ANZ, said: “It’s important that all of us do what we can now to make positive water saving habits a part of our daily routine.

“Our responsibility is to help #FinishWaterWaste and shape more sustainable consumer behaviour, which is why we’ve launched a new creative that encourages Australians to think twice before they use the kitchen sink.”

The #FinishWaterWaste initiative was born from the insight that by simply stopping the habit of prerinsing dishes before stacking them in the dishwasher, Australians could save up to 40 litres of water per load2 and collectively save up to 20 billion litres of water in just one year.3

Since launching the purpose-led initiative in September 2019, Finish has helped Rural Aid deliver more than 14 million litres of water to rural Australians living in drought-stricken areas.

#FinishWaterWaste is part of a global commitment from Finish to bring worldwide attention to the issue of water scarcity and inspire smarter water use.

1Based on 132 items, four times per week, for machine on Eco cycle vs handwashing. 

2Based on global Finish research on dishwasher usage

3Based on Finish research studies 2019; household average of four washes per week; ABS 2014, accessed Aug 2020

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