Australian FMCG brand Savvy Beverages has launched Savvy Brain Boost, containing nootropics said to enhance mental performance.
Created by former NSW Supreme Court lawyer Mark Curry, Savvy Beverages are a wholly Australian-made product alchemised to optimise cognitive ability.
Curry said that while trying to overcome mental health challenges in a natural way, he came across research on ingredients commonly referred to as nootropics or adaptogens.
“These ingredients have a huge number of benefits for cognitive function and mental well-being. I started to experiment with the ingredients in an attempt to boost focus and improve mental health challenges.
“My original powdered pre-mix became really popular amongst friends and colleagues, all just trying to get through the stresses of everyday life without feeling chronically exhausted and burnt out. I saw a gap in the market, I quit my job, moved back home, poured my life savings into my research and after being rejected by 33 manufacturers, got my big break and Savvy Beverages was launched. Today, we are one of the fastest growing FMCG brands in the country.”
Savvy Brain Boost features a blend of ingredients including Ashwagandha, Rhodiola rosea, Lion’s mane mushroom, L-Theanine, Panax ginseng, Creatine, Green tea extract, Natural caffeine, Vitamins B1, B2, B3, B5, B6, B12 and Vitamin C.
“Savvy’s unique blend of ingredients increases the length of stimulation, improves focus and mood, reduces anxiety and stress and is created with natural ingredients, and no sugar. Many other products on the market use artificial ingredients and unhealthy amounts of sugar to create a palatable beverage with mental performance or energy benefits.”
Curry compares the drink to the product featured in 2011 film Limitless, in which Bradley Cooper’s character Edward Morra tries a nootropic product and is able to reach an unprecedented mental potential.
“We have literally bottled this product in drinkable form and added a range of other high-performing nootropic ingredients to help people perform mentally at a heightened level.”
Savvy Beverages are available at a variety of stockists across the country, including P&C and supermarkets.