Pepsi announces major logo revamp

Pepsi has unveiled a new logo for the first time in 14 years, with the new design set to roll out in Australia in early 2024.

Ahead of its 125th anniversary, the soft drink giant’s new logo features the word ‘PEPSI’ in thick black typography between a refreshed ‘electric blue’ and its iconic red.

Mauro Porcini, SCP and Chief Design Officer at PepsiCo, said they designed the new brand identity to connect future generations with their brand’s heritage, marrying distinction from its history with contemporary elements to signal its bold vision for what’s to come.

“At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives.”

Todd Kaplan, Chief Marketing Officer at Pepsi, said Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years.

“We couldn’t be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love.

“This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”

Pepsi plan on rolling out the design in North America from September this year, with the rest of the world, including Australia, in 2024.

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