Frucor Suntory announces General Manager for New Zealand

Frucor Suntory has announced the appointment of Brad Erceg as General Manager, New Zealand, effective 1 January 2024.

Erceg has served as Sales Director for nearly four years and will continue to lead the commercial team, but he will also take on broader responsibilities for the sustainable growth of the local business.

Darren Fullerton, CEO of Frucor Suntory Oceania, said Erceg’s appointment to General Manager, New Zealand is recognition of his deep commercial acumen, strategic agility, and strong leadership.

“This transition is a testament to his commitment to the market and his own career within the Suntory family, where he has played integral part since joining the business as a Territory Manager in 2006.”

This year has been a record and transformative year for Frucor Suntory, with major advances in category development, consumer-led portfolio expansion and new channel development for the Pepsi Co range.

This announcement aligns with the future state of the business when it partners with Beam Suntory to create Suntory Oceania, positioning itself as the fourth-largest beverage group in ANZ once operational in 2025 in Australia and 2026 in New Zealand.

On his appointment, Erceg said at its core, Frucor Suntory takes great pride in its New Zealand heritage, which can be traced back to the Apple & Pear Marketing Board and the establishment of the Fresh Up brand over sixty years ago.

“As we embark on the next phase of growth, I look forward to collaborating with our customers and wider business to continue delivering market-leading beverage experiences to all Kiwis.”

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