Capitalising on the success of KitKat Gold that consumers know and love, introducing new KitKat Chunky Gold Krisp 45g. Designed for those that like to add a little excitement to their break, each bar contains 3 layers of crisp wafer, topped with gold choc and waffle pieces, all on a gold choc base.
KitKat Gold has played a very important role for KitKat, by bringing new users into the brand and category, as it appeals to a different demographic versus other core SKUs.
The launch is supported by an extensive out of home campaign to drive awareness through mass reach, while a compelling social campaign will further drive excitement of the NPD. PR will also help to drive engagement and talkability.
KitKat is the #1 chocolate brand in the Australian convenience market* and the Chunky sub brand has been critical to this, growing +12.5%*. New lines play a crucial role in driving growth of core SKUs, with the 2019 NPD KitKat Chunky Cookie Dough being the 11th largest medium bar in terms of value*, while KitKat Chunky 50g grew +26.0%*.
Available nationally, the product will be available mid-July with activation kicking off from August 2020. AC Nielsen Scan: AUS Convenience Year 2019