UNCLE TOBYS has just launched a new line of on-the-go oven-baked oat slices as the perfect hunger buster snack for those mid-morning cravings.
Available in 2 delicious flavours of Apple & cinnamon and Choc Chip, these new snacks have been specially developed to hit the perfect balance of taste, nutrition and satiety. Each 70g bar is packed with over 50% wholegrain, is high in fibre and contains no artificial colours or flavours.
Uncle Tobys Category Manager Henry Choo said the healthy snacks category has evolved in recent years and Uncle Tobys latest launch reflects the growing trends we have seen:
“The healthy snacks category has benefited from the exponential growth of hot coffee in the P&C channel in recent years as we’ve seen shoppers picking up complementary healthier mid-morning snacks that tend to be larger in size. We’re excited about this new range of Uncle Tobys Oat Slices, which tick all the boxes and is coming at a time where customers are gravitating to trusted Australian Brands.”
The launch is being accompanied by smaller multi-packs in the Grocery channel and supported by an extensive out of home and digital campaign to drive awareness through mass reach.
The range will be available nationally from October.