Shine’s new 330ml range of better energy Nootropic drinks, was developed in response to the growing popularity of their original 100ml shot and 400ml sparkling range and a demand for a greater variety in size and flavours.

With no added sugar, artificial colours or flavouring and packed full of natural, age-old functional ingredients known as ‘Nootropics’, Shine is the perfect drink for anyone seeking a better energy source; from the health conscious consumers (Better-For-You) as well as consumers looking to make a change from traditional energy drinks.

With Nootropics and brain health predicted to be one of the next major beverage opportunities the new range provides a fantastic opportunity for retailers to engage shoppers who are looking for a healthy, better energy boost with nootropics, not offered by traditional energy drinks – delivering incremental sales and capturing new customers.

The new range is available in four delicious flavours – Tropical Coconut, Blueberry Lemonade, Peach Passionfruit and Watermelon Mint, and supported by a launch campaign including social/digital, PR, Influencer, OOH/In-store and POS marketing. There’s never been a better time to start to think, feel, and do better.

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