Golden Gaytime has launched in a new bite-sized format, creating a new ice-cream category, and available exclusively in Australia.

The new Golden Gaytime Bites are available from today in Woolworths and will be rolled out more widely over the coming weeks.

Each piece is the perfect combination of biscuit, ice cream and chocolate all wrapped in a new bite-sized piece. It is a delicious innovation of an Aussie family favourite loved since 1959.

Annie Lucchitti, a spokesperson for Golden Gaytime, said that the new format will take the Golden Gaytime to the next level.

“Shareable, snackable ‘bite-sized’ treats have exploded in different segments and we’re so thrilled to launch bite-sized in the freezer aisle, creating an entirely new ice cream category through Golden Gaytime Bites,” she said.

“The Golden Gaytime is famous for being Australia’s most delicious, fun treat and with a brand new format, we’ve been able to create the perfect size for more Golden moments than ever before,” she says.

The Golden Gaytime Bites retail for $11.00 and each pack contains 16 pieces. In support of the launch, Golden Gaytime is calling on Australians to post their Golden Snack moment on social media with the tags #Gaytime #HavingaGaytime #SnackOccasion.

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