Golden Gaytime expands beyond the freezer with new partnerships

Unilever Australia’s brand extension agency, Asembl has grown Golden Gaytime’s licensing program with first-time food licensing deals which will see Snack Brands Australia and Chocolatier Australia partner with the popular ice-cream brand. 

Each partnership has been strategically developed to create food product lines which complement Golden Gaytime’s unique flavour.

The Griffin’s Marvels Golden Gaytime Popcorn by Snack Brands comes in two flavours, Original and Chocolate and are the perfect combination of the famous Golden Gaytime vanilla biscuit crumbs and toffee.

Launching in February, Snack Brands Australia’s Golden Gaytime flavoured popcorn will be available from selected Coles supermarkets nationally in March.

Meanwhile, Chocolatier Australia will launch the Golden Gaytime Eggsellence Easter Egg, made from pure milk chocolate using cocoa certified by the Rainforest Alliance and no palm oil.

The Golden Gaytime Eggsellence Easter Egg is coated with delicious Golden Gaytime crumbs and the ice-cream’s iconic toffee flavour and will be available in Woolworths stores nationally from March.

“The Asembl team have delivered two very exciting food partnerships for Golden Gaytime that will see our much-loved ice cream brand extend into the snack food aisles as flavoured popcorn and an ‘eggsellent’ Easter Egg.

“We are pleased to be partnering with both Snack Brands Australia and Chocolatier Australia to deliver our Golden Gaytime fans with snacks that they are guaranteed to enjoy,” said Unilever Australia Brand Manager, Samantha Jarmul.

“We are thrilled to extend the famous flavours of Golden Gaytime and enhance the brand’s mega snacking credentials beyond the freezer and into the snack aisle with the launch of these two food partnerships. Both Snack Brands Australia’s Griffin’s Marvels Popcorn and Chocolatier’s Eggsellence Easter Egg combine everything you love about Golden Gaytime and much more,” said Asembl Managing Director, Justin Watson.

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