H2coco, Australia’s leading coconut water, has landed in convenience giant 7-Eleven, boosting its presence in the petrol and convenience (P&C) channel and making refreshing coconut water readily accessible to on-the-go consumers. After eight years and having ~57% market share of coconut water in P&C, the H2coco Pure Coconut Water 1L and H2melon Water 500ml are now available at 7-Eleven stores nationally.
Considered H2coco royalty, the Pure Coconut Water is the brand’s original offering and one of the first coconut waters to hit Australian shores. H2coco Pure Coconut Water is authentic and completely natural, coming straight from the coconut, not from concentrate, is preservative-free and with no added sugar. It is also gluten free, dairy and lactose-free, vegan-friendly and Kosher-approved.
Since launching in Australia, H2coco has been at the forefront of the ‘better for you’ beverage category through constant innovation. In early 2017, the brand introduced H2melon Water to its stable – the world’s first-ever, long-life 100% watermelon water-based beverage. H2melon Water was born after an intense study of various watermelon varieties and is produced with the natural juices extracted from the fruit to create a fun, lifestyle product that also has great health benefits.
David Freeman, founder and CEO of H2coco said, “We are excited to provide consumers with more accessible, healthy and convenient beverage options through our collaboration with 7-Eleven. The brand is iconic worldwide, with stores serving millions of customers on a daily basis. This is a huge testament to the H2coco team and we look forward to growing a strong partnership.”
A multi, national award-winning business, H2coco engages in extensive research and development to ensure its products are developed from purely natural ingredients without requiring any additional preservatives, sugar or artificial additives. H2coco is bringing significant value with its innovative products that are ‘better for you’ with added health benefits and originality – as it currently stands, H2coco is the only player in the market that is innovating in this way.
H2coco has achieved a revenue compound annual growth rate (CAGR) of ~100% from $1.3 million in FY13 to $22 million in FY18. The company has contracts in place with a number of key suppliers and manufacturers in various Asia-Pacific regions, securing production capability and mitigating supply chain risk. H2coco and other beverage varieties are available in around 7,000+ retail locations in Australia and exported to seven countries around the world including South Africa, Israel, Japan, Korea, and Singapore.
 Aztec / Nielsen P&C Functional Beverages data source 1st Oct 2018