Kellogg Australia and New Zealand has appointed Leanne Bell as Marketing Director to execute the company’s strategy and marketing programs.
Bell was most recently Marketing Director at Johnson & Johnson APAC, leading the growth of the Digestive Health Portfolio across the region and was responsible for strategy, innovation, and marketing of a portfolio that represented $250 million worth of brands.
Bell said she is excited for the opportunity to lead the talented and driven marketing team at Kellogg and to work across such an iconic portfolio of brands.
“A clear focus of mine is to foster a culture of breakthrough thinking to drive growth and innovation opportunities, so Kellogg can continue to make a positive difference to the lives of consumers, shoppers, customers, and environment at scale.”
Prior to Johnson & Johnson, Bell held marketing roles at leading FMCG businesses such as Kimberley-Clark and Campbell Arnott’s, as well as sales category roles at Dairy Farmers.
Anthony Holme, Managing Director of Kellogg ANZ, said Bells brings significant commercial experience, a clear strategic mindset, and a warm and engaging style to the business.
“With her passion and knowledge of the FMCG industry, extensive experience, and commitment to driving an agile culture and a customer-centric approach, Leanne’s qualities will be pivotal to transport Kellogg into its next phase of growth. We are excited to have the addition of such an accomplished marketing leader joining the ANZ leadership team and I’m excited to be working alongside Leanne.”
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