Kellogg’s Australia has rolled out a new range of LCM bars containing 25 per cent less sugar than comparable LCM bars.

The range, which is also free from artificial colours and flavours, is available in two flavours; Choc Strawberry, which combines the taste of chocolate with a burst of strawberry flavour, and Caramel, which compliments the crispy marshmallow base with caramel toppers.

Tash Sunderland, Marketing Manager at Kellogg’s Australia, said that LCMs is a beloved snack that Aussies know and adore which is why they’ve developed products with the delicious flavours that consumers expect while having a quarter less sugar than comparable LCM bars.

“Our new LCMs 25 per cent Less Sugar range is sure to delight! We’re excited to see parents across the country liven up school lunchboxes and afternoon snack time, providing little moments of joy to their kids.”

The range is currently available at Coles, is set to be released at Woolworths in August, and will be rolled out to IGAs in the coming months.

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