Nestlé Australia’s has launched Kit Kat Chunky Best of the Best, which offers the three top selling flavours of the past decade in a single bar: Gooey Caramel, Cookies & Cream and Chocolate Fudge.
Nestlé Australia has invested $3 million to support the Kit Kat Chunky Best of the Best launch including out of home advertising, instore promotional support and social media reinforcement.
Kit Kat Chunky Best of the Best is expected to be the biggest digital campaign of any Kit Kat launch to date. Kit Kat Chunky Best of the Best is available now in the grocery channel and convenience stores.
Nestlé will be exhibiting at the C&I Expo on August 17-18 at the Melbourne Convention and Exhibition Centre. To register to attend the C&I Expo, click here.