Pacific Optics has launched a new segment in the eyewear category – Riders Sunglasses – which will be on show at the C&I Expo next week.
This new segment specifically targets motorcycle riders with a lens option for both the day and night, with day lens being grey and the night lens being yellow.
Motorcycles are the fastest growing type of vehicle in Australia, growing by 22 per cent over the last five years.
This range will serve to complement the existing eyewear offer, however, will also look to increase category sales and profitability.
Key product features and benefits:
- High quality polycarbonate decentred lens
- Shatterproof and impact resistant for extra safety
- Wind resistant due to high quality form gasket.
Riders sunglasses will be available as part of the Pacific Optics everyday sunglass range offered on a full sale or return basis from September 1, 2016.
To view the new Riders range, as well as all of the new products being offered by Walk n Talk Mobile Accessories, Fuse Headphones, licensed promotional merchandise, CDs / DVDs and audio books and Telstra Pre-paid – visit Stand C3 at the C&I Expo and say hi to Theo and the Pacific Optics team.
Pacific Optics will be exhibiting at the C&I Expo on August 17-18 at the Melbourne Exhibition and Convention Centre. To register to attend the C&I Expo, click here.