KitKat is temporarily replacing the logo on its iconic four-finger milk chocolate bar to help educate Australians about common recycling misconceptions.
The limited edition packaging will feature a KitKat inspired recycling symbol along with a call to Australians to drop off wrappers at REDcycle bins, located in most major supermarkets.
Research commissioned by KitKat shows that while 80 per cent of Australians have a desire to recycle correctly, almost half of us are getting it wrong. One quarter of people are unaware that they can recycle chocolate and lolly wrappers, and a further 17 per cent are unaware that these soft plastics need to be recycled separately from other household recycling.
The new limited edition packaging from KitKat aims to educate Australians to ‘Give the planet a break’ and help divert these soft plastics that, when recycled incorrectly, ultimately end up in landfill.
Nestlé Head of Marketing Confectionery Joyce Tan said: “We know Australians have great intentions when it comes to recycling but our research shows that unfortunately over a third of us (37 per cent) either forget to drop off our soft plastics at the supermarket, say we can’t be bothered to take them back to store, or don’t have anywhere to store them at home.
“In order to encourage everyone to recycle right and drop off their KitKat wrappers and other soft plastics at REDcycle collections bins, we’ve turned our iconic pack into a reminder Aussies can’t miss.
“Putting good reminders or systems in place, like stowing your soft plastics in a reusable shopping bag until you go back to the supermarket, will go a long way to helping you recycle more soft plastics – and give the planet a break.”