Australian Kombucha brand Lo Bros has revealed a new brand identity featuring a ‘thumbs up’ logo across all packaging.

As part of the rebrand, there is also a new mission which is Doin’ Good – a reflection of the brand’s positive attitude and their purpose of creating change for the better.

Didi Lo, Founder and CEO of Soulfresh, the umbrella company to Lo Bros, said after six years they thought it was time to bring to life the values that make them who they are.

“We call it the Cycle of Doin’ Good. Doin’ good is at our heart – we want to do good in our fermentation process turning bad to good, we want to do good by creating delicious drinks and we want to do good by creating a positive change.”

Originating in Byron Bay in 2003, Soulfresh was founded by Didi Lo who began pushing the boundaries of better-for-you products by himself, before later being joined by his brother and creating Lo Bros.

“Lo Bros started by creating drinks that were authentic in every way, tasted delicious and made customers want to drink more, but not feel guilty in the process. We are excited for this new chapter for the brand, and to work with our retailer partners to being this to life instore.”

Lo Bros has since expanded from Australia to New Zealand and the United Kingdom.

The new branding is currently being rolled across their range of 330 and 750ml bottles and 250ml cans at Lo Bros stockists including Woolworths, Coles, IGA, Foodworks, Ritchies, and Drakes.

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