Mars Wrigley reveals another locally developed world first innovation

Mars Wrigley Australia has debuted another brand new, homegrown innovation, M&M’s Crunchy Honeycomb.

Following the success of M&M’s Crispy Honeycomb flavour that was launched in 2019, the company has now released its newest product innovation, which is another world first for Mars Wrigley.

M&M’s Crunchy Honeycomb features a whole crunchy honeycomb centre, coated in M&M’s milk chocolate, and housed within the brand’s famous thin crisp shell.

Made locally in Australia at Mars Wrigley’s Ballarat Innovation Hub, this is the second homegrown flavour to the unveiled by M&M’s this year, following the huge success of M&M’s Brownie at the beginning of the year.

The Ballarat Innovation Hub has released a flurry of world first flavour innovations in recent times, with Mars Wrigley Australia also launching the global first Maltesers caramel flavour in late June.

M&M’s Crunchy Honeycomb is available now at all major supermarkets, retailers, and convenience stores nationwide and retails at $4.50 for a 130g pouch.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top