Menz and Pauls unite for unique new Violet Crumble creation

Menz Violet Crumble has combined its uniquely explosive flavour with the signature creamy custard of Pauls to create a decadent new Pauls Violet Crumble Inspired Choc-Honeycomb Custard.

The two iconic brands were brought together by Asembl, the Melbourne-based brand extension agency, which works with global brand owners to bring new innovations to market.

Merging the Violet Crumble flavour and delicious Pauls Custard, the Pauls Violet Crumble inspired Choc-Honeycomb Custard is a 170g tasty, refrigerated treat Aussies will love.

Phil Sims, CEO, Menz, said it was exciting to work with Pauls to create a way for Australians to enjoy Violet Crumble like never before. 

“We knew our customers would go crazy for this product, so it was an instant yes when we were asked to be involved in this iconic collaboration,” he said.

Polly Love, National Marketing and Licensing Manager of Menz, said the flavour combination is one that Australians are going to love.

“There are some crazy flavour combinations out there at the moment but trust me when I say this one absolutely makes sense. The delicious blend of Pauls creamy custard and the unmistakable choc honeycomb flavour profile of our Menz Violet Crumble really just hits the spot, the empty containers sitting on my desk can vouch for this.”

The Pauls Violet Crumble Inspired Choc-Honeycomb Custard (170g) is now available in Coles, Woolworths, and independent grocery stores across Australia nationally for RRP $3.

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