Milo teams up with Football Australia to support MiniRoos

Milo has partnered with Football Australia (FA) to become an official partner of the MiniRoos in a mutually beneficial relationship.

The FA and Milo will engage with participants across bespoke MiniRoos programs, with the Milo brand featuring on MiniRoos participants and coaching workforce apparel, as well as gaining access to sampling opportunities, including at FA events, integration into MiniRoos education resources, plus FA digital channels and social media activity. 

James Johnson, CEO of the FA, said they are thrilled to welcome iconic brand Milo as an official partner of the highly popular MiniRoos program.

“Together with Milo, we will provide a greater opportunity for more girls and boys to participate in football by delivering a positive playing environment for children aged 4–12 nationwide. This increased participation in MiniRoos will support Aussie kids to become more active, underpin growth in youth and senior football, and lay the platform for the future success of Australia’s national teams.”

The partnership will also see MiniRoos gain broad exposure through prominent marketing and retail opportunities.

Rebecca Dobbins, Dairy Business Manager at Nestlé, said they are thrilled to provide access to sports activities through the partnership with Football Australia and MiniRoos.

“It’s the perfect timing, as the sport grows, to help support the momentum of grassroots activities – something that’s been close to the heart of the Milo brand for many decades.”

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