M&M’s world-first innovation hits Australian shelves

M&M’s Cookie Dough arrived on shelves this week, meaning Australians are the first in the world to try the new flavour.

The new flavour, which was created at Mars Wrigley’s Ballarat Innovation Hub following the company’s $25.5 million investment into its operations earlier this year, features a traditional cookie dough centre, smothered in milk chocolate, and housed in M&M’s iconic crisp shell.

Richard Weisinger, Mar’s Wrigley’s Portfolio Director, said since the news broke in December, they have seen excitement and anticipation over the latest innovation, with their social media being flooded with consumers asking when they can get their hands on it.

“We are rapt that the wait is officially over and we’re now able to release M&M’s Cookie Dough to M&M’S fans across the country.

“In a world-first for the M&M’S brand, we believe the cookie dough centre, housed in the heart of our iconic M&M’S milk chocolate and crisp shell, will be a fan favourite – delighting not only from a flavour perspective, but providing consumers with a fun, textual eating experience. It’s already my new go-to treat for Friday nights in with a movie.”

M&M’s Cookie Dough is available at convenience stores, independent retailers, and supermarkets, with a RRP of $5.50.

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