Monster Energy Australia has announced a multi-year partnership with Australian Alpine Resort, Thredbo.
The partnership means Monster has exclusive pourage rights on the mountain, naming rights to Anton’s Terrain Park, and its signature branding will be visible across Thredbo.
Jarrad DeBritt, Australia Sales Director of Monster Energy, said Monster has always had a place on the slopes with its rich, global history in the snow and MTB action sports arena.
“As the number one Alpine resort in Australia, we’re thrilled to be partnering with Thredbo and to be bringing Monster to the Mountains.”
Andrew Hodder, National Business Manager at Coca-Cola Europacific Partners (CCEP), said he’s pumped to have Monster Energy as the official energy drink of Thredbo Resort.
“I look forward to working with Monster and Thredbo, bringing to life some amazing on mountain activations to support both of these great brands. Coca-Cola and Thredbo have had a long-standing partnership, and with Monster now on board, even more opportunity awaits all our brands. Exciting times ahead!”
Skiers, snowboarders, and snow bunnies can expect Monster giveaways and promotions featuring Thredbo ambassador, Monster Energy athlete, and dual Olympic medallist Tess Coady.
“I’m super-stoked that Monster Energy has joined forces with Thredbo and look forward to working with them both to develop the Terrain Park and other riding opportunities in Australia’s number one resort,” said Coady.
DeBritt said he sees Coady as an influencer that the next generation of snow athletes in Australia look up to.
“We look forward to building out her profile in partnership with Monster Energy and Thredbo and supporting her on the slopes.”