Be Natural has introduced a number of new granolas, cereals and snack bars this month, with the new products to join Be Natural’s existing cereal range, all under a new-look Be Natural brand.
The leading product in Be Natural’s rebrand is its Coco-nutty Granola, Australia’s first granola designed specifically to be eaten with coconut water.
Be Natural Coco-nutty Granola is available in two flavours: coconut, almond, spelt & cinnamon as well as coconut, spelt & fig.
“We have developed completely new recipes that use only high quality, plant-based ingredients,” said Ally Wettengel for Be Natural.
Be Natural Coco-nutty Granola is the first granola of its kind to be crafted with ingredients that are specifically formulated to have with coconut water.
“The decision to create a granola designed to be served with coconut water was inspired by the natural food movement and responds to an increased demand for milk alternatives at breakfast time,” Wettengel said.
To mark the launch of the new product, Be Natural has partnered with Australian coconut water brand, H2coco.
“We’ve seen a huge spike in the number of Aussies switching milk for coconut water as part of their daily food routine,” says H2coco CEO David Freeman.
“Our range already includes dairy-free alternatives to iced coffee and chocolate milk, so we’re really excited about these new breakfast alternatives from Be Natural. They’re lighter, full of plant-based ingredients, and won’t leave people feeling heavy or bloated.”
The partnership will also involve in-store cross promotions as well as integrated marketing campaigns between Be Natural and H2coco brands.
Wider product launch
The release of Be Natural’s Coco-nutty Granola is part of a wider product launch and rebrand for Be Natural, as it looks to bring the health food trend into the mainstream, catering to everyone, everywhere.
Soon to be joining Be Natural’s existing portfolio is Be Natural organics, Be Natural crunchy granola & seeds bars and Be Natural muesli & quinoa bars.
“We felt it was time for the category to experience a bit of a shake up and we see these new ranges as the perfect addition to spring breakfast and snack options,” said Wettengel.
Be Natural’s Coco-nutty Granola (450g boxes) and H2coco’s Coconut Water (1 litre) are available for $5.99 each at Woolworths, Coles and independent retailers nationally.
Be Natural’s plant-powered product range includes:
- Be Natural Coco-nutty Granola
o Coconut, almond, spelt & cinnamon
o Coconut, spelt & fig
- Be Natural organics
o Golden whole grain bites original
o Golden whole grain bites cinnamon
- Be Natural crunchy granola & seed bars
o Choc chip chia
o Golden honey linseed
- Be Natural muesli & quinoa bars
o Goji, cranberry, pepitas, almond & chia
o Almond, cashew & pepitas
o Blueberry, choc, almond & coconut
- Be Natural protein nut bars
o Nut delight
o Cocoa, orange & chia
- Be Natural cereals
o Cashew, almond, hazelnut & coconut
o 5 whole grain flakes
o Pink lady apple & flame raisin