New flavour and packaging for iconic energy drink

The iconic V Green, which is produced by Frucor Suntory, is getting a makeover inside and out with a new enhanced flavour and refreshed packaging.

The company said the new flavour and updated packaging have been crafted to retain all that fans know and love about the energy drink while dialling up the best bits.

Allison Yorston, Chief Marketing Officer Oceania, said the updates to V Green reflect their willingness to continue to innovate and drive the category forward to give consumers what they want.

“V Green has gained an extremely loyal following since its launch 26 years ago. ‘Original’ energy drinks continue to be the largest segment of the category and continue to maintain strong year-on-year growth – with V Energy leading this charge.

“The new taste is everything people already love, with more of the best bits. We spent time with drinkers of V Green during the development to understand what they loved most, which has resulted in a smoother, more invigorating V Green. Combined with its updated design, this evolution aligns with our mission to deliver positive energy,” said Yorston.

The new 250ml green cans will be rolled out over the next few weeks, with larger cans and bottles to follow. The entire V range will eventually follow the lead of V Green with new-look packaging.

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