Schweppes is celebrating its 45-year partnership with the Victoria Racing Club (VRC) this year, having been a partner since 1978.
To celebrate, the iconic brand will be taking up a position in the Birdcage Enclosure across all four days of Cup Week.
Jarrad Dooley, Head of Carbonated Beverages at Asahi Lifestyle Beverages (ALB), said they are thrilled to be a part of the Birdcage again this year.
“Sophistication and elevation from the everyday are at the heart of our brand. So, we couldn’t think of a better place to create a captivating and memorable experience for guests. We are looking forward to sharing plans for this destination marquee soon.”
Schweppes has been served as a mixer in cocktails at the racetrack for years, and this year Schweppes Lemonade will be used as a key ingredient in a new cocktail prepared trackside to mark the 45-year relationship.
Steve Rosich, CEO of the VRC, said relationships of this length are rare and the VRC is pleased to work alongside Schweppes to bring their Melbourne Cup Carnival Birdcage marquee to life.
“The Birdcage Enclosure is the hottest ticket in town during November, and Schweppes brings another layer of energy and sophistication to the precinct. The Birdcage Enclosure is now complete for 2023 with the addition of Schweppes, and the VRC thanks Schweppes for their ongoing support of events and entertainment at Flemington.”