Maximus launches new twist on fan favourite drink

Frucor Suntory Oceania has launched Maximus Zero, its first zero-sugar option, in its fan-favourite and best-selling flavour, Blue.

Available in its distinctive 1 litre bottle, Maximus Zero Blue retains the taste that consumers know and love while removing the sugar.

Lisa Pearce, Marketing Manager of Nutrition and Hydration at Frucor Suntory Oceania, said that with Zero they’re giving consumers an irresistible option that doesn’t compromise on taste.

“Maximus is all about delivering choices to consumers when they are looking for a thirst quencher during work, play, or any activity in-between. The launch of Zero is a proud moment for us, as it showcases our dedication to flavour innovation.”

The launch of Zero coincides with growing consumer demand in low and no sugar beverage options, as more Australians are on the hunt for a better-for-you drink.

Maximus Zero is now available at P&C stores and Independent grocery stores across the country for a RRP of $5.50. 

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