New Zealand’s Countdown to rebrand to Woolworths

Woolworths is set to rebrand its Countdown supermarkets to the Woolworths name in a $NZ400 million transformation over the next three years.

As part of the renewal of the store network, with a focus on older stores across Aotearoa, customers will also see more convenient eCommerce shopping options, a deeper connection to grassroots community activities, and further commitment to top quality fruit and vegetables with a state-of-the-art Christchurch Fresh Distribution Centre opening in 2024. 

Spencer Sonn, Managing Director of Countdown and Woolworths Group New Zealand, said that having had the privilege of leading the New Zealand team for over two years now, he knows there’s a lot that people love about what they do, and none of that will be going away.

“We are proud to be part of New Zealand communities and with this transformation our customers can expect to see more value, better ways to shop in-store and online, sustained investment in our charity partnerships and for us to lead in sustainability. 

“Delivering the best supermarket experiences includes our team too. We’re privileged to employ over 22,000 hard-working New Zealanders and we want to give each and every one of them a fantastic experience, whether it’s a part-time job after school, or a decades-long career with us.

“In the coming months and years, you’re going to see us bringing the best of the Woolworths brand across the Tasman and equally sharing the best of what we have here with the broader Woolworths Group. We’re changing for the better and a name change for our stores is just one part of that.”

Countdown Supermarkets will rebrand to Woolworths Supermarkets New Zealand in early 2024 with individual store signage changes beginning in the coming months, and the entire network planned for the next couple of years. 

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