PepsiCo has installed a new $18 million baking line at Regency Park in South Australia that will be used to produce a wide range of ‘better for you’ snacking innovations.

Due to a surge in demand for baked products, the new line will operate 24/7 and has created more than 28 additional full time permanent jobs and flow on contract work in the local community.

PepsiCo’s Regency Park manufacturing site has been making Smith’s potato chips for more than 38 years. Employing 305 people, it is today home to Smith’s, Red Rock Deli, Doritos, and Twisties branded snacks.

PepsiCo ANZ CEO, Danny Celoni said this investment was an indication of the company’s commitment to supporting local manufacturing, employment and produce while fostering further innovation and growth in the FMCG sector.

“This investment allows PepsiCo to lead the sector with product innovation and introduce new snack formats while continuing to manufacture top quality products, as we have done here for more than 35 years,” said Celoni.

Nationally, Smith’s uses 90 million kilograms of fresh potatoes each year from local farmers all over the country including Angle Vale, Baroota, Murkbo, Parilla and Langhorne Creek in South Australia.

South Australian Premier Steven Marshall said the installation of the new baking line at Regency Park is a major win for the state’s food sector.

“It’s great to have PepsiCo here for the long term, continuing to invest in our economy, creating local jobs, supporting local farmers and leading the way in new food innovations,” Premier Marshall said.

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