Peter West, the current Managing Director of Coca-Cola Amatil will lead the new Australia, Pacific and Indonesia Business Unit following CCA’s acquisition by Coca-Cola European Partners (CCEP).

West will become Vice President and General Manager of the new business unit and will join the executive leadership team of CCEP.

Damian Gammell, CEO of CCEP, said: “Our operating model, with the addition of the Australia, Pacific and Indonesia business unit, ensures we remain close to our customers, communities and stakeholders. It allows us to make the most of our deep local insight, experience and market understanding and meet the specific needs of our stakeholders.”

Gammell added: “Peter brings a great understanding of the Coca-Cola business in the region, as well as a 30-year strong track record of success and experience from major consumer brands across multiple markets including Lion’s Dairy and Drinks business, Mars Confectionary and Arnott’s Biscuits.

“He has a deep knowledge of Australian, Pacific and international FMCG, and a proven ability to work with customers and partners to drive growth and deliver results.”

The leadership of CCEP’s existing business units and central functions remains unchanged. The new business unit’s operations include Australia, Indonesia and Papua New Guinea, and New Zealand Fiji and the Pacific Islands.

These changes, including changing the name to Coca-Cola Europacific Partners will take effect following the completion of the acquisition on 10 May.

Written by Andy Young

Theshout.com.au

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