Proform Food Group placed in voluntary administration

Proform Food Group, the manufacturer of plant-based protein brand MEET, has been placed into voluntary administration.

Gayle Dickerson and James Dampney from KPMG Australia were appointed voluntary administrators to manage Proform Food Group Pty Ltd and its subsidiaries, which include the MEET, Protein Plate, and Bad Hunter brands.

Dampney, Restructuring Partner at KPMG Australia, said Proform is a well-established business in a sector with compelling medium term growth prospects.

“As Administrators, our focus will be on maintaining normal operations whilst commencing an expediated sale of business process. We will be working with all stakeholders, including employees, suppliers and customers, to maximise the outcome for all parties.”

The Administrators have assumed the day-to-day control of the Group which will continue to operate as normal whilst a rapid assessment of the business is conducted by the Administrators.

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