Skittles launches new product in Australian-first

Skittles has launched Skittles Cloudz in Australia for the very first time, in a move the brand says will excite consumers.

Skittles Cloudz are softer, squishier, and bouncier than traditional skittles, and feature an airy texture with a number of fruity flavours including blackcurrant, orange, lemon, and strawberry.

Michelle Gazzola, Bitesize Portfolio Director at Mars, said the introduction of Skittles Cloudz to the Australian market is one that will drive excitement from consumers.

“As we continue to grow and innovate across our Bitesize portfolio, we’re seeing more and more consumers looking for not just new flavour experiences from their favourite snacks and treat brands, but also new textural ones.”

Skittles Cloudz is the first textural variation of the brand to be launched in Australia, and Gazzola believes it will delight both die-hard Skittles fans and general lolly lovers.

“The airy, bouncy texture of Skittles Cloudz provides a really unique consumer-experience whilst retaining the iconic Skittles flavours of blackcurrant, lemon, orange and strawberry that our consumers know and love.”

Skittles Cloudz are out now for a three-month exclusive with Coles stores nationally and will roll out across all grocery and convenience stores after that for a RRP $6.

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