Cadbury has announced a new partnership with Rugby Australia as the new principal partner of the Wallabies and a major partner of the Buildcorp Wallaroos.

The partnership will see the Cadbury logo take pride of place on the front of the Wallabies jersey for Test matches and on training apparel for the next five years. The Cadbury logo will also appear on the back left of the Wallaroos shorts.

The iconic brands will also look to combine further off the field with opportunities for product integration right across Australia.

Mondelēz International President Australia, New Zealand and Japan Darren O’Brien said: “Many Australians have a deep and long connection with Cadbury, which has been proudly made and enjoyed in Australia for 100 years.

“We look forward to building on this with Rugby Australia, by jointly creating many positive shared moments for Australians to be proud of, through local communities and at the elite level with the Wallabies and Wallaroos.

“We are particularly thrilled to build on our existing support for women in sport by supporting the Wallaroos in their ambitions to bring home the Women’s World Cup next year.

“We have great belief in the vision of Rugby Australia and support their plan for the game in this country, from the grassroots through to the international arena,” O’Brien said.

Rugby Australia CEO Andy Marinos said: “What a fantastic and proud day for Australian Rugby. We’re incredibly excited to partner up with the team at Cadbury, and to see the opportunities for us both over the coming years.

“From the alignment on values to their commitment to the development of women’s sport, as well as increasing the opportunities and profile of the game, this partnership will only further encourage the growth of our game across all levels.

“I look forward to seeing our partnership grow over the coming years and witnessing its positive impact on our community,” Marinos said.

Rugby Australia Chairman Hamish McLennan said: “I want to echo Andy’s comments and thank the entire team at Cadbury. Just like the Wallabies, Cadbury are an iconic brand who have stayed at the very top of their game for generations. I want to thank them for joining us on this journey ahead.”

The Cadbury logo will adorn the new Wallabies jersey for the opening Test against France at the Sydney Cricket Ground on Wednesday 7 July and be on the shorts of the Buildcorp Wallaroos in their opening Test match against Samoa on 17 July at Suncorp Stadium.

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