Shell Coles Express launches new collectibles for kids

Shell Coles Express has launched a free kids activity booklet and collectable stickers to educate kids about Australia’s natural beauty and native animals.

The Great Aussie Road Trip booklets are available now with a new sticker released each week depicting a famous Australian landmark until 2 May.

There will also be exclusive offers and deals for parents including free coffee, banana bread and fuel discounts, starting from 5 April.

Coles Express Executive General Manager Michael Courtney said the booklet and collectable stickers were designed to inspire kids to learn when on the road with their families.

“We know that more than 60 per cent of Australians are planning on taking a holiday in the first half of 2021, and with international borders still closed, many families will soon take the opportunity to pack up the car and explore their own backyard,” he said.

“Each week, we’ll be releasing a collectable sticker inspired by famous Australian landmarks, with customers also able to pick up free products and in-store discounts as they complete their collection.”

The Great Aussie Road Trip features artwork and learning activities from Bundjalung/Biripi artist, Nikita Ridgeway of Boss Lady Design and Communication, to help kids learn about Australia’s rich indigenous history and culture.

“This project engages our youngest Australians and allows them to learn about the wonders within their own country at a vital time in their learning and development. The artwork gives kids an opportunity to learn and understand more about Aboriginal Australia.”

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