Nearly half of consumers globally are excited about the possibility technology has to enhance their shopping experience.

The Bazaarvoice State of Retail Report found that consumers would like to see technologies integrated into their in-store experience, the most popular being the ability to scan QR codes to read customer reviews at 35 per cent.

Keith Nealon, Bazaarvoice CEO, said for years brands and retailers have been attempting to make their online shopping experience measure up to the in-store one, now consumers want physical stores to have the same conveniences they enjoy online.

“After being forced to shop exclusively online for a majority of the last two years, shoppers became absolutely reliant on ratings, reviews, photos, and videos from their fellow shoppers. They want to still be able to easily access that same content now that they’re back to shopping in-store. User-generated content (UGC) has become as integral to brands’ and retailers’ business success as their website or physical storefront themselves.” 

The research showed that retailers are listening to customers needs, with 74 per cent of Australian brands and retailers stating they plan to invest in experiential retail, or include this in their strategy, over the next three years.

Other findings were that 31 per cent of shoppers would like to see virtual displays showing other customers’ reviews, photos and videos, and 35 per cent would like live star ratings in-store based on customer feedback.

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