Smith’s Chips and leading Aussie rock artists, Dune Rats, have teamed up to launch a new track to help empower loud chip crunchers.
The track, which will be distributed as the world’s first chip Non-Fungible-Token (NFT) for free, features the Brisbane rock band alongside a chorus of loud and proud crunchers.
Together, a unison of crisp-enthusiasts crunched to the lyrics, “Crunch, crunch, Double Crunch” on Smith’s Double Crunch chips, forming elements of the NFT crunch-hit.
Following the recording session, the track has been developed into a masterpiece and an audio NFT – a unique digital piece of art featuring Aussie crunchers and orchestrated by Smith’s Chips and Dune Rats.
The Smith’s NFT has been designed to celebrate the Smith’s Double Crunch range that launched earlier this year in four fully loaded flavours: Ultimate BBQ Ribs, Hot & Spicy Chicken Wings, Cheesy Garlic Bread and Original.
Built for maximum crunchability, Smith’s Double Crunch has full on flavours, deeper ridges and has two times the crunch of Smith’s iconic Crinkle chips.
Sam O’Donnell, Senior Brand Manager, Smith’s, said: “We are stoked to be creating a piece of history with the Smith’s chip NFT, a world first, in partnership with Dune Rats to celebrate the launch of our new Smith’s Double Crunch chips. This is truly a once in a lifetime opportunity that crunch cravers won’t want to miss.”
From today, 500 copies of the ‘crunchtacular’ track will be minted and become available to obtain for free as a collective piece via Fanaply on a first-come, first-serve basis.
Dune Rats’ singer, Danny Beus said: “It was a hoot to get together with a bunch of legends to record this crunchy number about super catchy chips.”
Smith’s Double Crunch is available for purchase in all Australian supermarkets and convenience outlets for RRP $3.75.