Leading sparkling water brand, SodaStream has unveiled its biggest global campaign to date, featuring Snoop Dogg and delivering a powerful environmental message.

The 2020 holiday campaign features hip-hop icon, Snoop Dogg encouraging people to focus on the small but important things in life even more so this holiday season.

The story blinks at family holidays and replacing big plans by staying home and enjoying small but meaningful moments, in the holiday spirit.

SodaStream also delivers its environmental message when Snoop is joined by an animated sea turtle to call on people to make the small change to reusable for a big impact on helping our planet.

Speaking on why he decided to partner with SodaStream, Snoop Dogg said that he could “relate to the message”.

“I relate to their environmental commitment. They created an easy way to reduce single-use plastic waste, and I’m all for it. If I can have my sparkling gin and juice and help the planet too, that’s a win-win,” he said.

SodaStream Global CMO Karin Schifter Maor, said one reusable SodaStream bottle can save thousands of single-use plastic bottles from ending up in the environment or landfill.

“At SodaStream we are always encouraging people to make a positive change. This year we really went all in to deliver a campaign everyone can relate to, a campaign on what’s important.

“SodaStream is the ultimate small change to reduce single-use plastic waste, and Snoop Dogg is a great partner to help widely spread this message in a fun way.”

Snoop added, “I love my SodaStream so it was natural for me to partner up with them for this campaign. They make a great product and a big difference in the world. I’m happy to help spread the love.“

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