Independent grocery chain Supabarn launches retail media platform

Independent grocery retailer Supabarn are moving their bookings, management, and reporting processes online.

Over the pandemic, independent grocers have grown in popularity as buying locally became a requirement, and Supabarn is hoping to capitalise on that increased demand with the launch of their new retail media platform.

Theo Koundouris, Managing Director Supabarn, said that by partnering with Brandcrush, the chain is entering the next phase of its retail media journey.

“We know that there is an incredible potential for growth in our retail media assets. We had already been doing this to a degree, but without the technology to support it, our growth had been hampered. We’re excited to partner with Brandcrush and drive greater ROI for brands who can engage and influence shoppers on their way around stores and on their path to purchase.”

Supabarn has now removed all manual outreach, management, and measurement, and will use the platform to handle workflows digitally and at scale.

Brands and agencies will also have the ability to find and book retail media campaigns with Supabarn in minutes.

Teresa Aprile, Co-Founder and CEO of Brandcrush, said making retail easy to find and book is key, with more than three-quarters of b2b buyers now expecting self-serve tools.

“Without a digital management solution, the media revenue potential for retailers is not being realised. Our platform unlocks new media opportunities and digitally transforms supplier marketing from offline PDF packs and excel spreadsheets to a powerful end-to-end software solution where retailers can monetise and maximise their media potential.”

Globally, major supermarkets have already seen significant growth in retail media sales over the past 12-18 months, however a reliance on offline processes has hampered the ability to scale and grow retail media sales for independent supermarkets.

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