Sweet potato crisps win favour

Sweet potato crisps have taken a huge step in the salty snacks category, with Red Rock Deli’s contribution winning a position in the 2017 Product of the Year awards.

Red Rock Deli Marketing Manager Cath Archer said the award was especially important as the winners are chosen by consumers.

“We’re delighted that consumers recognise Red Rock Deli Sweet Potato Crisps as the best in the category,” she said.

“The launch of Red Rock Deli Sweet Potato Crisps was a great innovation, introducing many new consumers to the category.

According to Aztec data (12/11/16) Red Rock Deli Sweet Potato Crisps have added $14 million in value to the salty snacks category since the product was launched.

“Our food-curious consumers are always searching for special new taste experiences, and the success of Red Rock Deli Sweet Potato Crisps has been built on providing a deliciously sweet and indulgent chip perfectly paired with flavour combinations that capture our consumers’ imaginations,” Ms Archer said.

Red Rock’s range of deli-style sweet potato crisps are available in a variety of flavor variants including roast garlic, rosemary and thyme, sweet Spanish paprika and sea salt, and are cooked in sunflower oil.

The Product of the Year awards started in France 30 years ago, and now operates in 32 countries worldwide.

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