Sweet success for ISM

Organisers of ISM, the international sweets and snacks trade show, have announced that more than 37,000 trade visitors attended the four-day event in Cologne, Germany.

Visitors from 148 countries attended ISM, while exhibitor numbers jumped 7.5% to 1,774, from 76 countries.

This was the 50th edition of ISM, which, once again, highlighted its importance to the global sweets and snacks market.

Gerald Böse, president and chief executive officer of organiser Koelnmesse

Gerald Böse, president and chief executive officer of organiser Koelnmesse, said: “In its anniversary year, the leading global trade fair for sweets and snacks is once again bringing all of the internationally relevant market participants from the industry and trade together in this magnitude and is thus confirming its function as the most important business hub, export driver and innovation platform for the sweets industry.

“The top decision-makers from all over the world meet up in Cologne in the space of just four days.”

Foreign exhibitors accounted for 87.5% of the companies showcasing products at ISM, highlighting the ‘internationality’ of the trade fair in bringing together industry leaders travelling specifically for network and see new products.

Visitors at the ISM convention in Cologne, Germany earlier this month

Bastian Fassin, chairman of the International Sweets & Biscuits Fair Task Force and member of the board of the Federal Association of the German Confectionery Industry, said that ISM is indispensable for the sweets industry.

“With its numerous innovations, it brings new dynamics into the national and international trading activities of the market leaders and the medium-sized companies year after year and thus sets important impulses for the future for the entire industry,” Mr Fassin said.

ISM ran alongside ProSweets Cologne, the international supplier fair for the industry. Organisers announced ProSweets Cologne, which featured 260 exhibitors from 32 countries, had registered more than 18,000 trade visitors from more than 100 countries.

For more information on ISM and other trade shows, contact Robert Laing in New Zealand at www.messereps.co.nz or 09 212 6200 or Australia at www.messereps.com or 0427 353 536.

  • Written by Simon King, representing C&I in Cologne.

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