Australia’s largest beverage manufacturers make a commitment to accelerate sugar reduction targets to 25 per cent by 2025.
Coca-Cola South Pacific
Coca-Cola has been called out for funding of health-related research without disclosing it. The British Medical Journal (BMJ) lifted the lid on a covertly funded series of obesity conferences across the United States as a way to push Coca-Cola’s own agenda. BMJ claimed that industry money was used by Coca-Cola in a cover effort to
Sun’s out, tops off! Jennifer Aniston fronts a saucy new Glaceau smartwater campaign for the Australian summer…
Multi-million dollar #needasprite campaign will driven by digital innovation and new media technologies and supported by out of home and cinema advertising.
New low-kilojoule flavoured sparkling spring water targeted at women.
New LIFT Hard Hitting Lemon to replace current LIFT drink in Australia.
Coca-Cola South Pacific brings premium still water brand to Australia.
Fanta adds to line up of ‘rainbow flavours’, supported by multi-million dollar campaign.
Coca-Cola South Pacific launches Powerade Sports Drops and Pump Drops.
Appletister launches integrated marketing campaign ahead of festive season.
Coca-Cola South Pacific has entered into the coconut water category with this week’s announcement of the Australian launch of Zico. Ramona Spiteri, Zico brand manager, says “We’re excited to launch ZIico and deliver Aussies with a premium coconut water which supports hydration through various electrolytes and provides consumers with a great source of potassium and