Not a new category, but certainly a booming one, energy drinks are perennially popular in the impulse-driven petrol and convenience channel.
Energetic growth ahead: Energy drinks continue best-selling form Read More »
Since breaking into the Aussie market in the midst of a roaring pandemic, Hype Energy has gone from strength to strength. But, if the brand’s bold #hackthealgorithm introductory campaign was any indication, Australia is about to experience a whole lot more of the edgy, bold personality that truly embodies the Hype Energy way of life.
Hype Energy has unveiled its new ‘Hack the Algorithm’ brand positioning as it enters the Australian market.
Hype Energy launches new brand positioning as it rolls out nationally Read More »
